Fashion designer Parna Ghose will present the latest designs for her Pure Elegance label during the Cannes Global Short Film Awards Gala and Luxury Fashion Shows on Saturday May 19, 2018. Part of the third annual edition of the prestigious event, the gala will be held at the iconic Intercontinental Carlton Cannes in Cannes, France, on the glamorous French Riviera.
Pure Elegance makes exquisite ethnic couture and ready-to-wear western designs for fashion-conscious women worldwide. The hallmarks of its haute couture style are its original designs, flawless craftsmanship and innovative styling that bring out the individuality and exuberance of the wearer through unique, unforgettable pieces. Pure Elegance takes pride in promoting fashion that is tasteful, contemporary and practical and has helped thousands of modern, successful women make statements about their individuality through style and fashion.
Since its inception, Pure Elegance has enjoyed a huge loyal fan following and today it is the fastest growing South-Asian fashion brand in the USA. Pure Elegance is one of a few South-Asian fashion brands from the USA to be invited to show at major international fashion events such as Couture Fashion Week New York, Dubai Fashion Week and Vancouver Fashion Week. Pure Elegance promoted “India-inspired’” fashion at these international platforms and received huge positive feedback from national media and fashion audiences worldwide. Today Pure Elegance is well on its way to becoming a household name for its ethnic-inspired contemporary fashion in the USA and worldwide.